Selden Beattie

Changing the conversation around benefits and workforce strategies. Rosman Marketing built a bold new brand identity and marketing platform that positioned Selden Beattie as a trusted partner—turning complex employee benefits into measurable business outcomes.
 



Introduction & Challenge

When Selden Beattie approached us, their challenge was clear: how to differentiate in a crowded benefits consulting industry while staying true to their mission of changing the conversation. They needed a brand system that communicated trust, innovation, and long-term value—while also engaging HR leaders and employees alike.

Innovation Section

Our solution was to combine strategic clarity with creative communication. From a comprehensive brand book and visual identity to a multi-part email campaign, brochures, and digital content, we built a framework that turned Selden Beattie’s expertise into a powerful story. By focusing on innovation—not just information—we helped them connect with audiences in ways that talent alone could not achieve.

From traditional to transformative—
giving Selden Beattie a modern voice.

Deliverables

Branding

Naming
Brand Positioning
Brand Narrative
Logo Design
Brand Guidelines

Digital Marketing

Digital Strategy
Copywriting

One-Pager
Website Design & Programming


Print & Wayfinding

Business Card Design

Brochure Design

Pocket Folder Design

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Rosman Marketing, LLC
2980 NE 207th St., Suite 300
Aventura FL 33180
Email: info@rosmanmarketing.com
Phone: (305) 788-1005